Milani Prime Shield Face Primer

An invisible face primer that not only mattifies but smooths and blurs imperfections too.

Prime Shield Face Primer Translucent blends effortlessly to create a smooth canvas in preparation for foundation application. Formulated to increase the longevity of foundation, the instant blur effect reduces the appearance of fine lines, wrinkles and pores for a flawless finish that lasts.


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How did Milani come to be the cosmetic line that we know and love today? The founders of Milani, siblings Ralph Bijou and Laurie Minc, originally owned a cosmetic company by the name Jordana. In 2002, after having been inspired by the cutting-edge fashion of the city of Milan, Italy, they chose to open another makeup brand in the same store as Jordana. They called their new franchise Milani, as a tribute to the city of its inspiration. Milani is a high-end drugstore cosmetic brand – quality makeup for a reduced price. Its popularity lies in its unique color shades that are appropriate for all skin tones, including women of color and the very fair-skinned. Similarly, their makeup is known for its rich, pigmented color and superior quality.


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