Too Faced Shadow Insurance Primer

This featherweight formula is the primer you’ve been waiting for. Not only does it keep your eyeshadow (and liner… and even brow colour) in place – helping it withstand sweat, humidity and tears – but it also gives the delicate skin around the eyes a more even tone, neutralising any discolouration.


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Too Faced

Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams.


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