Kat Von D Beauty is the go-to beauty brand for long wear, high-pigment, vegan and cruelty-free makeup.

Launched in 2008 by Kat Von D, the beloved makeup brand – known for must-have and globally award-winning products like Tattoo Liner, Everlasting Liquid Lipstick and Lock-It Foundation – specializes in long wear, high pigment beauty products that are made with love, not animals. Now beauty junkies and animal lovers can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.

Kat Von D Beauty is about hyper-performance, vegan and cruelty-free makeup that empowers you to create without compromise with more than 100 (and counting!) awards.