From an early age, Laura Geller has had a love affair with beauty. Her passion led her to become a successful make-up artist, working under the bright lights of Broadway and behind-the-scenes with celebrities and socialites. But it was Laura’s devotion to making make-up work for real women that led her to create her own beauty brand and launch it on QVC over 20 years ago.

Laura believes that beauty is for everyone and should be uncomplicated, mistake-proof and fun. At heart, she is a teacher. Every time Laura is on air, she conducts a master make-up class, with her uniquely warm and inviting approach. Using tips & tricks, Laura translates professional application into techniques that work for real women, every day. She demonstrates how easy and fun the transformation of beauty can be.

Laura was a pioneer in bringing primer into every woman’s make-up routine and the Spackle® collection of primers has become iconic. Laura is also famous for her collection of Baked cosmetics handmade in Italy – cult favorites of women for over a dozen years.