e.l.f. Cosmetics is an international cosmetics brand based in Oakland, California. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points. … According to the company, its products are 100% “cruelty-free”, and it supports PETA’s no fur campaign.
Best-selling liquid foundation now in 40 shades! The lightweight, oil-free formula blends naturally into skin for a beautiful semi-matte finish that lasts all day long. The liquid formula helps restores uneven skin textures and tones for visibly brighter skin. Perfect for all skin-types.
A full-coverage, 16-hour wear concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin. The highly pigmented formula is lightweight, dries matte and won’t settle into fine lines or creases. Ideal for all skin types.
The ultimate must-have, the Makeup Mist & Set Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few sprays. Spray on your brush or sponge prior to makeup application for extended hold and vibrant color.
Sculpt, shade, and brighten with this 4 shade powder contour palette. It’s customizable to match your skin tone and is infused with vitamin E. Get a gorgeous, nourished complexion all day!