Best-selling liquid foundation now in 40 shades! The lightweight, oil-free formula blends naturally into skin for a beautiful semi-matte finish that lasts all day long. The liquid formula helps restores uneven skin textures and tones for visibly brighter skin. Perfect for all skin-types.
e.l.f. Cosmetics is an international cosmetics brand based in Oakland, California. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points. ... According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.
