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Fenty Beauty Pro Filt’r Hydrating Longwear Foundation


Pro Filt’r fans have spoken, and Rihanna has listened. For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin. We’re talking natural – not dewy – like your skin just had a must-needed drink of water.

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Shades Available

330, 350, 360, 400, 410, 430, 440, 470, 490, Shade 420



Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her aim, above all, is to inspire!


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